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Cherry juice concentrate is an intensely flavored liquid derived from pressed cherries, where much of the water content has been removed. The result is a thick, viscous, dark red liquid boasting a sweet, tart cherry flavor that is much more intense than regular cherry juice. It's used to add a burst of concentrated cherry flavor and vibrant color to various culinary applications and beverages.
What surprises most people the first time they taste it is just how punchy it is. Straight from the bottle it's almost too much on its own, syrupy and sharp, with the deep sweetness of ripe cherries chasing a bright, mouth-puckering tartness underneath. Most concentrates are made from tart Montmorency cherries, which lean sour, while sweet-cherry versions taste rounder and jammier. Either way, a little goes a long way, so you're usually diluting it or stirring a spoonful into something rather than drinking it neat.
Because the flavor is so condensed, cherry juice concentrate behaves more like a flavoring agent than a drink. Think of it the way you'd think of vanilla extract or pomegranate molasses: a small measured amount does the work of a whole handful of fresh fruit. That makes it a handy pantry staple when cherries are out of season, since it keeps for ages and lets you reach for that unmistakable cherry note any time of year.

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