For Ritika Singhal, food has always been about more than just taste. It’s about warmth, routine, love, and care. What started as a small YouTube upload filmed on her phone for her sister has grown into a widely followed platform that speaks to moms, professionals, and anyone who’s ever paused at the question: what should I pack for lunch tomorrow?
Her page Food For Foodies is filled with smart, quick, and flavour-packed everyday recipes. But it’s her Tiffin series - deeply relatable, nostalgic, and practical, that has truly struck a chord with thousands across the world.
Check out Ritika’s delicious recipes on Instagram - foodforfoodies6
Ritika grew up loving to cook. Even while working as a test engineer at Wipro in 2008, she would make at least one meal every day, not because she had to, but because it brought her joy. After getting married and relocating to Meerut, where the IT opportunities were limited, she leaned fully into her passion for food.
What began with baking and basic meals for her family, especially her curious, food-loving son, soon became a creative outlet. “He was very experimental,” Ritika shared. “So I had to keep things new, interesting, and still quick enough for a rushed school morning.”
The real turning point came when Ritika started packing lunch for her son’s kindergarten. He refused to eat school meals, so she began putting together small home-packed tiffins. And then, she started filming them.
“I made five recipes from my own childhood lunchbox - aloo puri, paneer sandwiches, things my mom packed for me - and they just clicked,” she recalled. Her Tiffin Series exploded online, with over 200 unique, mom-friendly, quick-to-make recipes that became a go-to for working parents everywhere.
Her guiding principle? “It should be quick. It should taste good even when it’s cold. It should be nutritious. And it should feel like love packed in a box.”
Ritika’s first YouTube video in 2016, a paneer kulcha recipe, performed well despite being filmed with no fancy setup, no editing software, and no knowledge of monetization. “I just sent it to my sister,” she said. “And she told me, ‘You should put this online.’ So I did.”
Years later, when the pandemic hit and YouTube ad revenue slowed down, Ritika’s content was discovered and acquired by national TV channel The Q. Her homemade recipes, often featuring her son tasting and reacting to the dishes, aired for two years across India, marking a major milestone in her creator journey. “That was a breakthrough for us,” she said. “It showed me there’s so much potential beyond just one platform.”
While her content spans everything from Indo-Chinese to Italian, her heart belongs to Eastern Uttar Pradesh - to litti chokha, ‘desi food’, and millets. “I love experimenting with traditional flavors and healthier ingredients,” she said. “And rice, I can’t live without rice!”
Her love for Italian food has also inspired her to grow basil at home, just to get that perfect homemade pesto or pizza sauce.
Ritika is now dreaming bigger. She’s working on a cookbook filled with tiffin and air fryer recipes - two categories she has truly made her own. She recently launched a second Instagram page, The Tiffin Twist, which will serve as a dedicated space for mothers to find inspiration and build practical routines around daily meals.
Her Advice to Aspiring Creators?
“Start. Just start with what you have. Keep money secondary in the beginning, and don’t blindly chase trends. Stick to what you love. Find your niche, even in a crowded field, there’s space for everyone who brings their own flavour.”
And that’s exactly what Ritika has done. She’s not trying to be someone else. She’s simply cooking from the heart, with one hand on the ladle, and the other packing a lunchbox filled with love.
Follow Ritika’s culinary journey 👉 https://www.instagram.com/foodforfoodies6
Updated on 01 Jul 2025
Experience smarter, stress-free cooking.
