McDonald's CEO Can Barely Eat His Own Burger?

In the clip, Kempczinski holds up the massive burger, takes what might be the tiniest bite in burger history, and then calls it "a delicious product." Not food. Not a meal. A product. The internet noticed, and the memes came fast.

Viewers called out how small his bite was, how uncomfortable he looked, and how he referred to a burger as a "product." The video blew up on TikTok with hundreds of thousands of likes, and it even got compared to the classic Krusty Burger scene from The Simpsons.

Why would a fast-food chain CEO struggle to eat their own "product"? But this viral moment raise a bigger question about the fast food we eat every day

When the person running a fast food company looks uncomfortable eating the food his company makes, it makes you think. The Big Arch is McDonald's largest burger yet with two beef patties, three slices of processed white cheese, crispy onions, pickles, lettuce, and a new Big Arch sauce. A combo meal is expected to cost around $11 to $13.

That is a lot of money for something the CEO himself calls a "product." The truth is, you can make a much better burger at home for less money, with fresh ingredients you actually trust.

Instead of waiting in a drive-thru line for a fast food burger that even the CEO seems unsure about, try one of these bold, flavor-packed homemade burger recipes from Chefadora.

The Brazilian Burger is a flavor bomb that combines ground round and ground pork tenderloin with chopped pepperoni, diced onion, and steak sauce mixed right into the patty.

The real star is the homemade beer cheese sauce made with butter, flour, milk, Dijon mustard, Worcestershire sauce, cayenne, and sharp white cheddar. Pour that over your grilled patty, add lettuce, tomato, and shoestring fries right on the burger, and you have a meal no fast food chain can touch.

Prep Time: 30 min | Cook Time: 30 min | Servings: 4

The Bom Burger is a loaded, over-the-top burger that starts with 500g of ground beef mixed with garlic, paprika, black pepper, and an egg to bind it all together.

Top each patty with cheddar cheese, crispy bacon strips, sliced tomato, and red onion. The homemade sauce brings it together with mayo, ketchup, mustard, hot sauce, and lemon juice. It is comfort food at its best and takes less than 30 minutes.

Prep Time: 15 min | Cook Time: 15 min | Servings: 4

The Asian Lamb Burger swaps traditional beef for a mix of ground lamb and ground sirloin seasoned with ginger, garlic, and Moore's Original Marinade.

Instead of the usual toppings, this burger goes with sauteed asparagus spears and sliced yellow onion cooked in salted butter. The buns are brushed with melted butter and toasted golden. Lamb has a richer flavor than beef, and when paired with ginger and garlic, it tastes like something from a high-end restaurant.

Prep Time: 20 min | Cook Time: 20 min | Servings: 4

• You control the ingredients. No processed cheese slices or mystery sauces. You pick the meat, the cheese, and every topping.
• The flavor is on another level. Fresh garlic, real butter, and quality spices are things you will never find on a fast food assembly line.
• It costs less per burger. A Big Arch combo runs $11 to $13. You can make four loaded homemade burgers for about the same price.
• It is actually fun. Cooking burgers at home is one of the easiest and most satisfying things you can do in the kitchen.

Q1. What is the McDonald’s Big Arch burger?

A1. The Big Arch is McDonald's’ newest and biggest burger. It features two quarter-pound beef patties, three slices of white cheddar cheese, crispy onions, pickles, lettuce, and a tangy Big Arch sauce. It launched in the U.S. on March 3, 2026.

Q2. Why did the McDonald’s CEO go viral for eating a burger?

A2. Chris Kempczinski went viral after taking a very small bite of the Big Arch burger, appearing uncomfortable, and referring to the food as a “product.” The clip quickly spread across TikTok and other social media platforms.

Q3. Are homemade burgers healthier than McDonald’s burgers?

A3. Generally, yes. Homemade burgers let you control the fat content, avoid preservatives, use fresh toppings, and skip heavily processed ingredients.

Q4. What is the best meat for homemade burger patties?

A4. Ground chuck with an 80/20 lean-to-fat ratio is the classic choice. For variety, ground lamb or a beef-and-pork mix—like in Brazilian-style burgers—also works well.

Q5. What is a Brazilian burger?

A5. A Brazilian burger, also known as X-Tudo, is a popular loaded burger from Brazil. It typically includes mixed meats and bold toppings like shoestring fries and rich sauces. Some versions use a blend of beef and pork with additions such as homemade beer cheese sauce.

Updated on 02 Mar 2026